Fengyi [Franklin] Zhu

Interdisciplinary designer & creative technologist specializing in 3D and generative brand identity/motion, physical design/prototyping, spatial interaction, and ux motion. Currently based in New York City and working at the lab of Moving Brands.

Fengyi [Franklin] Zhu

Interdisciplinary designer & creative technologist specializing in 3D and generative brand identity/motion, physical design/prototyping, spatial interaction, and ux motion. Currently based in New York City and working at the lab of Moving Brands.




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Kaspersky

• 3D Design
• Texture

Tools:
Cinema4D
Octane
Photoshop
3D Illustration Guidance (w/ Moving Brands)

After finishing the brand identity work with Kaspersky, we extended and developed the work further and one of them is the 3D illustration, which helps to identify new opportunities by applying the current visual identity to the three dimensions.

We researched and built a 3D guidance for Kaspersky, which highlighted specific 3D render style, lighting, materials and etc that works well with the brand identity. I was mainly responsible for finding the best 3D rendered result by working with the graphic design team while testing and rendering. Below are some of the details from the guidance.

2020







© Fengyi Franklin Zhu 2021
For artist portfolio, please visit fengyizhu.studio